Ahmad Rwajbeh

WorkClient workProject

Barah

براح

Client
Barah Restaurant & Café
Year
2022
Role
Brand designer (freelance)
  • Branding
  • Graphic design

A bilingual identity for a restaurant and café — logo, colours, pattern, typography and branded goods.

Cover: the Barah logo in Arabic and English, orange on a pale blue circle, on dark green.

Brief

A new restaurant and café in Dabouq, Amman, needed its brand and visuals built from scratch.

Idea

براح is a Jordanian word for open space. When a place has room to sit, play and move, we say it's مبربح. The identity is built around that feeling of room to breathe.

  1. Logo construction: the wordmark plus a circle equals the full logo.
    Logo construction: the wordmark plus a circle
  2. Colour palette: Water, Teal, Ivory, Chinese Orange and Dark Gunmetal, with RGB, HSL and HEX values.
    Colour palette
  3. Pattern page: rows of teal and orange stitched motifs on cream.
    The stitched pattern
  4. Typography page: RTL-Saudi Bold for Latin and Arabic letters.
    Typography
  5. Icon set: kitchen, barista, hookah, sweets and waiter.
    Icon set
  6. Stationery mockup: letterhead, envelope and business cards with the pattern, on blue.
    Stationery
  7. Takeaway coffee cups wrapped in the pattern, on teal.
    Takeaway cups
  8. Apron mockup with the Barah logo and pattern, on orange fabric.
    Apron
  9. Street mural of the pattern and Arabic words, with passers-by.
    The pattern as a street mural

Result

Barah is open in Dabouq, and the identity is in use today.