Ahmad Rwajbeh

WorkClient workProject

Vita Therapy

Year
2025
Role
Brand designer (freelance)
  • Branding
  • Graphic design

A calm, clinical identity for a Jordanian wellness centre specialising in intravenous therapy.

A blue drop-shaped V mark over a photo of an IV drip in a patient's arm.

Brief

A Jordanian wellness centre specialising in intravenous therapy needed a full brand for its opening: logo and brand materials.

Idea

Calm and clinical: an identity that reassures, carried by the line "Live better longer".

  1. Cover: the Vita Therapy logo and the words Brand Guideline beside a large pale blue drop-shaped V.
    Guidelines cover
  2. The tagline Live Better Longer beside a photo of an IV line.
    The line: Live better longer
  3. About page.
    About page
  4. Concept page explaining the water drop and letter V in the logo.
    Concept: a water drop and the letter V
  5. Logo structure: symbol, logotype and tagline.
    Logo structure
  6. Exclusion zone around the logo.
    Exclusion zone
  7. Minimum sizes of the logo.
    Minimum sizes
  8. Primary colours: Vital Blue and Hydro Sky.
    Primary colours: Vital Blue and Hydro Sky
  9. Secondary colours in soft tints.
    Secondary colours
  10. Typography: primary and secondary Latin typefaces.
    Latin typefaces
  11. Typography: Arabic typeface.
    Arabic typeface
  12. Iconography: four blue icons built from the drop shape.
    Icons built from the drop
  13. Section divider: Mockups, on blue.
    Section divider: Mockups
  14. Blue medical scrubs embroidered with the logo.
    Embroidered scrubs
  15. A clinician holding a branded clipboard and form.
    Branded clipboard
  16. Branded folder and card on deep blue.
    Folder and card
  17. Logo blind-embossed on white paper.
    Blind-embossed logo
  18. A branded mug on a clinic desk.
    Mug
  19. Three round badges in blue and white.
    Badges
  20. Staff ID badge on a lanyard, worn on a white coat.
    Staff ID on a lanyard
  21. Closing page: Thank you, on blue.
    Closing page

Result

Launched with the centre's opening in 2025 and in use today.