Ahmad Rwajbeh

WorkClient workProject

Marah

مَراح

  • Branding
  • Graphic design

A café identity drawn from the Jordanian badia — named for the place where travellers rest after the road.

Cover: the red Marah logo over desert dunes, with three people sitting around a fire in the sand.
  1. Cover: the red Marah logo over desert dunes, with three people sitting around a fire in the sand.
  2. Brand story in Arabic beside a large faded logo.
  3. Logo page: the black Arabic Marah wordmark on cream.
  4. Logo construction grid.
  5. Clear space around the logo.
  6. Primary colours: four stitched star motifs in green, red, grey and orange, with colour codes.
  7. Typefaces: primary and secondary Arabic fonts.
  8. Symbols: a row of red stitch-like marks.
  9. Symbol construction on a grid.
  10. Pattern and texture built from the symbols.
  11. Stickers and phrases: red square stickers with the logo, motifs and Arabic slogans.
  12. A cup of tea on a red woven rug in the sand, beside a brass teapot and dates.
  13. Two cream takeaway cups with a red label and stitched motif.
  14. A red and cream takeaway cup.
  15. Doughnuts in red sleeves printed with the motif.
  16. Kraft paper bag with the red logo and motif.
  17. Paper pastry bag holding a croissant.
  18. Business card on a red, black and white Sadu-style woven textile.
  19. Curling poster with Arabic headline and illustration on stone steps.
  20. Flyers scattered over cream paper with Arabic text and stickers.