Ahmad Rwajbeh

WorkClient workProject

Goethe-Institut

Client
Goethe-Institut Jordan
Year
2026
Role
Designer (freelance)
  • Social media
  • Campaign
  • Motion graphics
  • Bilingual

A bilingual campaign for the German Labour Mobility Forum in Amman.

Post: DISCOVER, German Labour Mobility Forum. One afternoon of information, dialogue and networking. 13 August 2026, 2:00 PM, Landmark Hotel Amman, free participation. Lime type on navy, with the partners' funding line along the bottom.
Post: LEARN, more than a forum. Build meaningful connections, learn from experts, exchange perspectives; explore study and career pathways in Germany.
Post: CONNECT, who should attend? Job seekers, young professionals, students and graduates.
Post: JOIN, join the conversation. A large 13 for 13 August 2026, 2:00 PM, Landmark Hotel, Amman.

Brief

Goethe-Institut Jordan needed a bilingual campaign to bring job seekers, young professionals and students to a one-afternoon forum on study, training and work in Germany.

Idea

Four verbs, four posts: Discover, Learn, Connect, Join. Each one opens a step toward Germany, in navy and lime and in Arabic and English side by side.

  1. Post 1 in English: DISCOVER, German Labour Mobility Forum.

    English

    Post 1 in Arabic, set right to left: Discover (اكتشف), the German forum for labour mobility, with the date, place and free participation.

    Arabic

    Post 1, English | Arabic
  2. Post 3 in English: CONNECT, who should attend?

    English

    Post 3 in Arabic, set right to left: Connect (تواصل), who is this forum for? Job seekers, young professionals, students and graduates.

    Arabic

    Post 3, English | Arabic
  3. Carousel 1, slide 1: Considering study or career opportunities in Germany? Start with the right questions.

    01

    Carousel 1, slide 2: Where do I begin? Which study, training or career pathways are available?

    02

    Carousel 1, slide 3: How are qualifications and skills recognized?

    03

    Carousel 1, slide 4: Bring your questions, explore the answers. 13 August, 2:00 PM, Landmark Hotel, Amman, with a QR code to the event page.

    04

    Carousel 1, four slides (swipe)
  4. Carousel 2, slide 1: What awaits you at the forum?

    01

    Carousel 2, slide 2: Practical information, expert perspectives, meaningful exchange, networking.

    02

    Carousel 2, slide 3: Join the German Labour Mobility Forum. Learn, connect, exchange.

    03

    Carousel 2, three slides (swipe)
  5. Reel 1, English 0:14
    Reel 1, Arabic 0:14
    Reel 1, English | Arabic
  6. Reel 2 0:40
  7. Post 1 in the square format.

    1:1

    Post 1 in the 4:5 portrait format.

    4:5

    Post 1 in the 3:4 portrait format.

    3:4

    One system, three formats, two languages.

Result

The campaign ran ahead of the forum on 13 August 2026 at the Landmark Hotel, Amman.