Ahmad Rwajbeh

WorkClient workProject

MOEI Digital Center

Client
UAE Ministry of Energy and Infrastructure
Year
2024
Role
Director & editor, at DPL
  • Video editing
  • Motion graphics
  • Multi-screen

Films for the opening of the UAE Ministry of Energy and Infrastructure's AI facility — around 12 screens.

The three screens showing one city view at dusk, with the words Innovation, Meets and Action, one on each screen.

Brief

The ministry was opening a new digital facility run on AI and needed a full set of videos for launch day: around 12 screens, from the entrance to the halls inside.

Idea

Every screen got its own film. The centrepiece was a three-screen wall, with one film split across three tall displays and timed so the picture runs from screen to screen as one.

  1. MOEI Digital Center — three-screen film One film split across three tall displays. 1:53
  2. MOEI Digital Center — motion film A motion film from the set. 1:00
  3. The three screens showing rows of green crops seen from above, with harvesters on the middle screen.
    Fields across the three screens
  4. The three screens showing a city skyline across the water under a blue sky.
    A skyline across the three screens
  5. The letters AI over a ring of glowing blue and pink light streaks on black.
    Still from the motion film
  6. A wave of fine blue and cyan light lines on a dark background.
    Light lines from the motion film
  7. A brain drawn in glowing blue particles, with light falling into it from above.
    Still from the motion film

Result

The films played at the facility's opening across around 12 screens, including the entrance screen.